Tell me about yourself…
Hello! Welcome (or welcome back to) Mirador Marketing.
Whether this is your first time visiting our website or you’ve been following along for a while, I’m glad you’re here. Now that Mirador has officially been out in the world for a few months, it felt like the right time to properly introduce who we are, where we came from, and what we actually do.
Mirador Marketing is a boutique marketing agency built to help small businesses and community organizations grow without the overhead and inflated retainers that often come with large-scale agencies. We’re a team that’s been building brands together for years, and we’re passionate about investing that experience back into the Coastal Bend community.
What makes Mirador different is that we didn’t start as an agency looking for clients. We started by building and operating brands ourselves.
For years, our team worked in-house under the Durrill Properties umbrella, leading marketing efforts for brands including Brewster Street Icehouse, Concrete Street Amphitheater, Hurricane Alley Waterpark, and Bleu Frog Mercantile. These are businesses my family has built over three generations, and I’ve been fortunate to work alongside them in many capacities over the years.
Today, our primary focus includes the three Brewster Street Icehouse locations and Concrete Street Amphitheater, where we manage everything from daily restaurant promotion to large-scale concert campaigns and ticket sales. But our role goes far beyond marketing.
At Concrete Street Amphitheater, our team doesn’t just promote the shows. We run them. Because we began as the event promotion team and evolved into the venue’s full-time operational staff, we oversee nearly every moving part of a concert day. From artist hospitality and VIP experiences to staffing gates and managing show operations, our team is involved from the first announcement all the way to the final encore.
That hands-on experience gives us a perspective most agencies simply don’t have. We understand what it takes to execute events and campaigns in the real world, not just on paper.
Our services include:
Branding and rebranding
Event promotion
Traditional media buying
Digital advertising
Event planning and execution
Crisis PR management
Because we operate our own venues and events, we understand the difference between marketing that looks good and marketing that drives results. When we’re promoting a concert or driving traffic into a restaurant, we’re accountable for revenue, not just deliverables. That mindset is the foundation of Mirador Marketing.
Our goal is simple: provide effective, experience-driven marketing that helps local businesses grow without needing enterprise-level budgets to do it.
Recently, we made the decision to open our services to businesses and organizations across the Coastal Bend, and we couldn’t be more excited for what’s ahead. We’re proud of where we come from, proud of the brands we’ve helped build, and excited to help others do the same.
Ready to see what we can do for your business?
- Avery Durrill-Reny
📷: MUSE. By W